SplurgeShop at Lunya ↗
Lunya
Washable Silk Tie Front Pant Set
"Main character pajamas that you can actually throw in the wash."
$298
THE NIGHT SHIFT
Sleep
The Night Shift is where we keep everything for the hours between 'I should go to bed' and actually asleep. Masks that block the 5am sun, pillowcases that are nice to your hair, a scent that tells your brain it's time, and a clock that...
The short answer
Sleepmaxxing is the trend of optimizing every part of your sleep. The habits public health agencies actually recommend are boring: a consistent schedule, a quiet, cool room and screens off before bed. Masks, earplugs and wind-down cues make those easier. Treat supplements and mouth tape as optional experiments, with caution.
Some picks ship from other brands. We may earn a commission. It never changes our take.
SplurgeShop at Lunya ↗
SplurgeShop at Slip ↗SlipSlip x SKIMS Signature Gift Set
"Two cult brands, one box, zero chance the recipient is disappointed."
$252
SplurgeShop at Amazon ↗TherabodySmartGoggles 2nd Gen
"A spa day for your eyeballs, and the closest thing to an off switch for your brain."
See price at Amazon
SplurgeShop at Hatch ↗HatchHatch Restore 3
"The alarm clock for people who take personal offense at their alarm clock."
$169.99
BestsellerShop at Amazon ↗This Worksdeep sleep pillow spray
"A bedtime cue in a bottle. Not a sedative, just a signal."
See price at Amazon
Shop at Amazon ↗This Workssleep plus pillow spray 100ml
"Pillow spray that keeps going after you fall asleep. Kind of wild, kind of nice."
See price at Amazon- Decoded Peptides + red light: why they're better together.The science, minus the jargon. Four minutes, tops.Read the explainer
BestsellerShop at SomniFix ↗SomniFixSomniFix Mouth Strips
"The mouth strip with a tiny vent, for people nervous about taping their mouth shut."
$25.99
Shop at SomniFix ↗SomniFixSomniFix Mouth Strips Starter Pack
"Ten nights to find out if mouth taping is your thing. Low stakes."
$10.99
Shop at Amazon ↗Hostage TapeHostage Nose Strips 30 Day Try
"Nose strips for people whose nostrils need a pep talk."
See price at Amazon
Shop at Hostage Tape ↗Hostage TapeHostage Blindfold Sleep Mask
"Total darkness, zero pressure on your eyelids. Your 6am sunrise can wait."
$24.95
Shop at Amazon ↗This Worksdeep sleep body whip
"A bedtime body cream that smells like a spa told you to go to sleep."
See price at Amazon
BestsellerShop at Hostage Tape ↗Hostage TapeHostage Mouth Tape - Women's
"Mouth tape went viral. This one is built to stay on all night."
$24.95
NewShop at This Works ↗
Shop at Hostage Tape ↗Hostage TapeHostage Nasal Stick
"A menthol hit for your nose. Like opening a window, but in stick form."
$24.95
NewShop at Hostage Tape ↗Hostage Tape30 Night Starter Kit
"A month of mouth tape, nose strips and nasal sticks. The full nose-breather starter pack."
$39.99
NewShop at Intake ↗IntakeIntake Sleep Bundle
"Open nose, closed mouth. Intake's whole nasal-breathing sleep setup in one box."
$69.99
Shop at Loftie ↗
Shop at Loftie ↗LoftieNight Lights
"Warm night lights so 3am bathroom trips don't feel like an interrogation."
$39.99
Shop at Intake ↗IntakeIntake Mouth Tape
"Stretchy mouth tape with a vent in the middle, so you can still breathe if you need to."
$24.99
Shop at Loftie ↗
Shop at Manta Sleep ↗Manta SleepManta Sleep Journal
"Three minutes of writing before bed beats thirty minutes of doomscrolling."
$19
BestsellerShop at Amazon ↗
Shop at Intake ↗IntakeIntake Breathing Refill Packs
"Refill tabs for the Intake band. Boring, essential, and the cheapest per night in bigger packs."
$39.99
Shop at Loftie ↗LoftieLoftie Lamp
"Sunrise on dark mornings, warm glow at night. The bedside lamp, upgraded."
$279.99
Sleep, answered.
What is sleepmaxxing?
A social media trend of stacking habits and products to optimize sleep: masks, magnesium, mouth tape, mocktails, red light. Some help, some are vibes. Start with a schedule and screens off 30 minutes before bed.
Are silk pillowcases worth it?
They're smooth, cool and less grabby on hair. Claims about preventing wrinkles are overstated. Satin is a budget alternative.
Does keeping my phone out of the bedroom help?
It removes the most tempting reason to stay up. A phone-free alarm clock makes the switch easier.
What's a good sleep gift?
A contoured blackout mask or a pillow spray under $50. A silk pillowcase or Loftie clock if you're splurging.