PRICE LENS · SPLURGE
Splurge
Big purchases deserve honest math. Divide the price by the number of times you'll realistically use it. If the number makes you wince, there's a smaller version in Under $50. If it doesn't, welcome.
A beauty splurge is worth it if you'll use it consistently for a long time and nothing cheaper does the same job. Devices like our GlowMax LED mask or microcurrent only deliver with regular use for months. Silk pillowcases and phone-free clocks earn it nightly. If you won't commit, skip it.
Some picks ship from other brands. We may earn a commission. It never changes our take.
SplurgeShop at Therabody ↗
SplurgeShop at KAYALI ↗KAYALISweet Obsessions Miniature Set
"A layering wardrobe for the girl whose personality is smelling like dessert."
$436
SplurgeShop at Amazon ↗T3Featherweight StyleMax Hair Dryer
"A grown-up hair dryer that does the settings math so you do not have to."
See price at Amazon
SplurgeShop at Ellis Brooklyn ↗Ellis BrooklynFLORIST Eau de Parfum Gift Set
"Smells like walking into a flower shop in a really good mood."
$120
SplurgeShop at Shark ↗SharkFlexStyle Air Styling & Drying System
"The bouncy blowout tool that made everyone rethink paying Dyson money."
$349.99
SplurgeShop at Oura ↗OuraOura Ring 5 Deep Rose
"The wellness tracker that passes as jewelry, so you never have to wear a chunky watch to brunch."
$499- Decoded Peptides + red light: why they're better together.The science, minus the jargon. Four minutes, tops.Read the explainer
SplurgeShop at Lunya ↗LunyaWashable Silk Tie Front Pant Set
"Main character pajamas that you can actually throw in the wash."
$298
SplurgeShop at Therabody ↗
SplurgeShop at Slip ↗SlipSlip x SKIMS Signature Gift Set
"Two cult brands, one box, zero chance the recipient is disappointed."
$252
SplurgeShop at Amazon ↗TherabodySmartGoggles 2nd Gen
"A spa day for your eyeballs, and the closest thing to an off switch for your brain."
See price at Amazon
SplurgeShop at Hatch ↗HatchHatch Restore 3
"The alarm clock for people who take personal offense at their alarm clock."
$169.99
SplurgeShop at Tatcha ↗TatchaDewy, Bright & Glossy Set
"A glass-skin starter kit that looks this good under the tree should be illegal."
$120
SplurgeShop at Augustinus Bader ↗Augustinus BaderThe Rich Cream 30ml
"The moisturizer your skincare-obsessed aunt whispers about, and yes, it lives up to the gossip."
$195
SplurgeShop at Sunday Riley ↗Sunday RileyGood Genes Lactic Acid Treatment 50ml
"The glow-on-demand bottle that turned lactic acid into a personality trait."
$122
SplurgeShop at ZIIP ↗ZIIPZIIP HALO Microcurrent Device
"A facialist in your bathroom drawer, as long as you actually take it out of the drawer."
$399.99
BestsellerShop at Amazon ↗
Shop at Loftie ↗LoftieLoftie Lamp
"Sunrise on dark mornings, warm glow at night. The bedside lamp, upgraded."
$279.99
Shop at Glossier ↗
BestsellerShop at Blissy ↗BlissyPillowcase - Pink - Queen
"Silk, in pink. The beauty upgrade you get to do while unconscious."
$105.95
Shop at Blissy ↗BlissyPillowcase - White - Queen
"White silk, queen size, zero frizz drama. The classic for a reason."
$105.95
BestsellerShop at Slip ↗SlipWhite Queen Zippered Pillowcase
"$120 for a pillowcase sounds unhinged until you count the hours you spend on it."
$120
Shop at Slip ↗
BestsellerShop at Slip ↗
Shop at Amazon ↗Act+Acre3% Stem Cell Peptide Treatment
"The $120 scalp bet. Only worth it if you'll actually use it every single day."
See price at Amazon