TRENDING · TREND COURT

Trending

Trend Court is in session. If it's all over your FYP, it's here, with a verdict. Some things earn the hype. Some are fine. A few are just good lighting.

The short answer

Viral doesn't mean good or bad, it means visible. We judge trending products on three things: does the formula make sense, does it work for normal people, and is there a cheaper version that does the same job. Right now that includes PDRN serums, toner pads, peptide lip tints and heatless curlers.

85 picks

Some picks ship from other brands. We may earn a commission. It never changes our take.

  • hydro-stars® + big yellow BestsellerShop at Amazon ↗
    Starface

    hydro-stars® + big yellow

    "Pimple patches that make a breakout feel like a choice."

    See price at Amazon
  • Creamy Jelly Cleanser BestsellerShop at Amazon ↗
    Byoma

    Creamy Jelly Cleanser

    "Jelly turns creamy, skin stays comfortable, and it costs $12.99."

    See price at Amazon
  • deep sleep pillow spray BestsellerShop at Amazon ↗
    This Works

    deep sleep pillow spray

    "A bedtime cue in a bottle. Not a sedative, just a signal."

    See price at Amazon
  • SomniFix Mouth Strips BestsellerShop at SomniFix ↗
    SomniFix

    SomniFix Mouth Strips

    "The mouth strip with a tiny vent, for people nervous about taping their mouth shut."

    $25.99
  • Hostage Mouth Tape - Women's BestsellerShop at Hostage Tape ↗
    Hostage Tape

    Hostage Mouth Tape - Women's

    "Mouth tape went viral. This one is built to stay on all night."

    $24.95
  • Decoded Peptides + red light: why they're better together.The science, minus the jargon. Four minutes, tops.Read the explainer
  • ANTI-THINNING SHAMPOO BestsellerShop at Amazon ↗
    Bondi Boost

    ANTI-THINNING SHAMPOO

    "A volumizing shampoo for hair that looks flat and thin."

    See price at Amazon
  • Moisturising Gel Cream BestsellerShop at Amazon ↗
    Byoma

    Moisturising Gel Cream

    "Gel-cream hydration with ceramides for $14.99. The easiest moisturizer recommendation on the site."

    See price at Amazon
  • SOS Rescue Spray BestsellerShop at Amazon ↗
    Tower 28

    SOS Rescue Spray

    "A soothing spritz for skin that's having a day."

    See price at Amazon
  • LilyAna Naturals Retinol Cream BestsellerShop at Amazon ↗
    LilyAna Naturals

    LilyAna Naturals Retinol Cream

    "Retinol in a botanical-heavy cream. Gentle-leaning, but the label won't tell you the strength."

    See price at Amazon
  • Loftie Clock BestsellerShop at Amazon ↗
    Loftie

    Loftie Clock

    "Kick your phone out of the bedroom. This makes it easier."

    See price at Amazon
  • Organic Jojoba Oil BestsellerShop at Amazon ↗
    Cliganic

    Organic Jojoba Oil

    "Ten bucks, one bottle, about fifteen uses. The overachiever of the bathroom shelf."

    See price at Amazon
  • Intake Starter Kits BestsellerShop at Intake ↗
    Intake

    Intake Starter Kits

    "Magnetic nasal strips that don't peel off at 2am. Four band sizes so you can find your fit."

    $49.99
  • ShineOn Lip Oil Jelly BestsellerShop at Tower 28 ↗
    Tower 28

    ShineOn Lip Oil Jelly

    "Gloss shine, balm comfort, no sticky hair-in-your-lipgloss moments."

    $16
  • Vitamin C Complex Serum BestsellerShop at Amazon ↗
    Naturium

    Vitamin C Complex Serum

    "A real vitamin C serum for $21. Your glow-up does not need a $90 bottle."

    See price at Amazon
  • Vitamin C Serum for Face BestsellerShop at Amazon ↗
    TruSkin

    Vitamin C Serum for Face

    "The Amazon vitamin C serum, at a beginner price."

    See price at Amazon
  • Washable Silk Sleep Mask BestsellerShop at Lunya ↗
    Lunya

    Washable Silk Sleep Mask

    "A silk sleep mask you can throw in the wash. Luxury that survives real life."

    $65
  • Manta Sleep Mask BestsellerShop at Amazon ↗
    Manta Sleep

    Manta Sleep Mask

    "Total blackout, zero eye pressure. The mask we'd give anyone."

    See price at Amazon
  • The Glow Getter Multi-Oil Body Butter BestsellerShop at Amazon ↗
    Naturium

    The Glow Getter Multi-Oil Body Butter

    "Vanilla-coconut body butter for $20. Your skin gets the glow, your wallet gets a break."

    See price at Amazon
  • Energizing Eye Masks BestsellerShop at Grace & Stella ↗
    Grace & Stella

    Energizing Eye Masks

    "The random-Tuesday eye patch. Cheap enough to actually use."

    $26
  • Glowy Super™ Gel BestsellerShop at Saie ↗
    Saie

    Glowy Super™ Gel

    "Glow from a pump, no glitter, no disco ball energy."

    $30
  • Pillowcase - Pink - Queen BestsellerShop at Blissy ↗
    Blissy

    Pillowcase - Pink - Queen

    "Silk, in pink. The beauty upgrade you get to do while unconscious."

    $105.95

Showing 24 of 85

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Trending, answered.

Is salmon sperm skincare worth it?
PDRN, often from salmon DNA, is a soothing, hydrating ingredient in topical serums. Most strong evidence is for injected PDRN in clinics, so think 'nice serum,' not 'clinic results in a bottle.'
How do you decide what's trending?
Products and ingredients showing up repeatedly in social conversation and searches. Then we decide whether to recommend them.
Do you get paid to feature trending products?
Some links earn us a commission. It never changes our verdict, and we'll tell you when to skip something popular.