TRENDING · TREND COURT

Trending

Trend Court is in session. If it's all over your FYP, it's here, with a verdict. Some things earn the hype. Some are fine. A few are just good lighting.

The short answer

Viral doesn't mean good or bad, it means visible. We judge trending products on three things: does the formula make sense, does it work for normal people, and is there a cheaper version that does the same job. Right now that includes PDRN serums, toner pads, peptide lip tints and heatless curlers.

85 picks

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Some picks ship from other brands. We may earn a commission. It never changes our take.

  • mixsoon Bean Essence 50ml BestsellerShop at Amazon ↗
    Mixsoon

    mixsoon Bean Essence 50ml

    "Fermented beans for smoother skin. Weird sentence, good product."

    See price at Amazon
  • GRO Hair Serum BestsellerShop at Vegamour ↗
    Vegamour

    GRO Hair Serum

    "For fuller-looking hair. Not a minoxidil replacement."

    $49
  • Hair Oil BestsellerShop at OUAI ↗
    OUAI

    Hair Oil

    "Gloss, frizz control and heat protection from one pump. The overachiever of the shelf."

    $32
  • DIVE IN Soothing Cream BestsellerShop at Amazon ↗
    Torriden

    DIVE IN Soothing Cream

    "Skin running a little hot? This cooling gel cream is the fix. Calm, hydrated, done."

    See price at Amazon
  • DIVE IN Serum BestsellerShop at Amazon ↗
    Torriden

    DIVE IN Serum

    "Hydration so clean it feels like water."

    See price at Amazon
  • Empress Stone BestsellerShop at Amazon ↗
    Wildling

    Empress Stone

    "The gua sha for people who make it a ritual, not a hack."

    See price at Amazon
  • The Body Wash | Multi-Oil BestsellerShop at Necessaire ↗
    Necessaire

    The Body Wash | Multi-Oil

    "A body wash that smells like a spa and has the skincare résumé to back it up."

    $42
  • Collagen Peptides - Unflavored BestsellerShop at Amazon ↗
    Vital Proteins

    Collagen Peptides - Unflavored

    "If it's in your coffee anyway, fine. Don't budget it as skincare."

    See price at Amazon
  • Acne Pimple Master Patch BestsellerShop at Amazon ↗
    COSRX

    Acne Pimple Master Patch

    "The $6.99 pimple patch. Still the baseline."

    See price at Amazon
  • Cheirosa 62™ Perfume Mist BestsellerShop at Amazon ↗
    Sol de Janeiro

    Cheirosa 62™ Perfume Mist

    "Pistachio and salted caramel. You will be asked what you're wearing."

    See price at Amazon
  • Brazilian Bum Bum® Cream BestsellerShop at Amazon ↗
    Sol de Janeiro

    Brazilian Bum Bum® Cream

    "The body cream you can smell before you see."

    See price at Amazon
  • Dynasty Cream BestsellerShop at Beauty of Joseon ↗
    Beauty of Joseon

    Dynasty Cream

    "A rich, glowy moisturizer that costs $15."

    $15
  • Magnesi-Om® BestsellerShop at Moon Juice ↗
    Moon Juice

    Magnesi-Om®

    "A nice wind-down drink. The sleep evidence is thin."

    $44
  • Faded Under Eye Masks TrendingShop at Amazon ↗
    Topicals

    Faded Under Eye Masks

    "Fridge them. Wear them while the coffee brews."

    See price at Amazon

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Trending, answered.

Is salmon sperm skincare worth it?
PDRN, often from salmon DNA, is a soothing, hydrating ingredient in topical serums. Most strong evidence is for injected PDRN in clinics, so think 'nice serum,' not 'clinic results in a bottle.'
How do you decide what's trending?
Products and ingredients showing up repeatedly in social conversation and searches. Then we decide whether to recommend them.
Do you get paid to feature trending products?
Some links earn us a commission. It never changes our verdict, and we'll tell you when to skip something popular.