BestsellerShop at Slip ↗TRENDING · TREND COURT
Trending
Trend Court is in session. If it's all over your FYP, it's here, with a verdict. Some things earn the hype. Some are fine. A few are just good lighting.
The short answer
Viral doesn't mean good or bad, it means visible. We judge trending products on three things: does the formula make sense, does it work for normal people, and is there a cheaper version that does the same job. Right now that includes PDRN serums, toner pads, peptide lip tints and heatless curlers.
Some picks ship from other brands. We may earn a commission. It never changes our take.
BestsellerShop at Slip ↗
BestsellerShop at Slip ↗
BestsellerShop at Kosas ↗
BestsellerShop at Glossier ↗
BestsellerShop at Glossier ↗GlossierBalm Dotcom
"The lip balm that lives in every tote bag for a reason. Cheap enough to own three."
$16
BestsellerShop at Merit ↗
BestsellerShop at Merit ↗
BestsellerShop at Rare Beauty ↗
TrendingShop at Laneige ↗LaneigeGlaze Craze Tinted Lip Serum
"Donut-themed lip serum. Yes, it smells like dessert. No, we're not mad."
$22
BestsellerShop at Dazzle Dry ↗Dazzle DryBuild Your System Kit
"For people who refuse to sit still for 45 minutes while nails dry."
$80
BestsellerShop at Laneige ↗
TrendingShop at Glow Recipe ↗Glow RecipePDRN+ Repair + Soothe Korean Toner Pads
"Toner pads for lazy nights. PDRN is the bonus."
$30
BestsellerShop at Ilia ↗IliaLimitless Lash Mascara
"Length and lift without the 3 p.m. raccoon eyes. Warm water does the removal."
$29
BestsellerShop at Ilia ↗IliaSuper Serum Skin Tint SPF 40
"The skin tint that turned 'I woke up like this' into a three-in-one product."
$48
BestsellerShop at Amazon ↗Glow RecipeWatermelon Glow Niacinamide Dew Drops
"A glow filter in a bottle, minus the app."
See price at Amazon
BestsellerShop at Amazon ↗Glow RecipeWatermelon Glow PHA+BHA Pore-Tight Toner
"Hydration and gentle exfoliation in one step. Pores, meet your match."
See price at Amazon
BestsellerShop at Amazon ↗Olive & JuneThe Long-Lasting Mani System
"A salon kit for your couch. Bring your own playlist."
See price at Amazon
BestsellerShop at Olive & June ↗
TrendingShop at Kitsch ↗KitschHeather Gray Set & Flow Active Curling Headband
"Wrap at night, waves by morning, zero heat."
$28
BestsellerShop at Kitsch ↗KitschRice Water Shampoo & Conditioner Bar Combo for Hair Growth
"Shampoo and conditioner in bar form. Your shower ledge loses two bottles."
$28
BestsellerShop at Amazon ↗Summer FridaysJet Lag Mask
"Moisturizer, mask, hand cream, eye cream. One jar doing five jobs is a strong case for $49."
See price at Amazon
BestsellerShop at Amazon ↗Act+AcreScalp Detox Oil
"Twenty minutes of oil before you wash, for scalps that feel dry, itchy or full of buildup."
See price at Amazon
BestsellerShop at Amazon ↗Summer FridaysLip Butter Balm Pink Sugar
"Sheer pink, buttercream flavor, and a tube you will lose in every bag you own."
See price at Amazon
BestsellerShop at Divi ↗Divi30ml Scalp Serum
"Skincare logic, applied to your scalp. Consistency is the actual ingredient."
$48
Trending, answered.
Is salmon sperm skincare worth it?
PDRN, often from salmon DNA, is a soothing, hydrating ingredient in topical serums. Most strong evidence is for injected PDRN in clinics, so think 'nice serum,' not 'clinic results in a bottle.'
How do you decide what's trending?
Products and ingredients showing up repeatedly in social conversation and searches. Then we decide whether to recommend them.
Do you get paid to feature trending products?
Some links earn us a commission. It never changes our verdict, and we'll tell you when to skip something popular.