THE NIGHT SHIFT

Sleep

The Night Shift is where we keep everything for the hours between 'I should go to bed' and actually asleep. Masks that block the 5am sun, pillowcases that are nice to your hair, a scent that tells your brain it's time, and a clock that...

The short answer

Sleepmaxxing is the trend of optimizing every part of your sleep. The habits public health agencies actually recommend are boring: a consistent schedule, a quiet, cool room and screens off before bed. Masks, earplugs and wind-down cues make those easier. Treat supplements and mouth tape as optional experiments, with caution.

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Sleep, answered.

What is sleepmaxxing?
A social media trend of stacking habits and products to optimize sleep: masks, magnesium, mouth tape, mocktails, red light. Some help, some are vibes. Start with a schedule and screens off 30 minutes before bed.
Are silk pillowcases worth it?
They're smooth, cool and less grabby on hair. Claims about preventing wrinkles are overstated. Satin is a budget alternative.
Does keeping my phone out of the bedroom help?
It removes the most tempting reason to stay up. A phone-free alarm clock makes the switch easier.
What's a good sleep gift?
A contoured blackout mask or a pillow spray under $50. A silk pillowcase or Loftie clock if you're splurging.