PRICE LENS · UNDER $100

Under $100

The treat tier. For the gift that needs to feel like a gift, or the thing you've had in your cart since August.

The short answer

Between $50 and $100 is where you pay for something you'll use daily for months: a premium sleep mask, a scalp serum, a salon-level nail kit or a body serum. If it won't get used at least weekly, there's probably a cheaper version in our Under $50 edit that does the job.

378 picks

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Some picks ship from other brands. We may earn a commission. It never changes our take.

  • Barrier Bounce Serum Shop at Amazon ↗
    Naturium

    Barrier Bounce Serum

    "An oil-serum hybrid for skin that feels tight by noon."

    See price at Amazon
  • Vitamin C Complex Serum BestsellerShop at Amazon ↗
    Naturium

    Vitamin C Complex Serum

    "A real vitamin C serum for $21. Your glow-up does not need a $90 bottle."

    See price at Amazon
  • Hyaluronic Acid Serum for Face Shop at Amazon ↗
    TruSkin

    Hyaluronic Acid Serum for Face

    "A $15.99 hyaluronic acid serum that does the hydration job without drama."

    See price at Amazon
  • Vitamin C Serum for Face BestsellerShop at Amazon ↗
    TruSkin

    Vitamin C Serum for Face

    "The Amazon vitamin C serum, at a beginner price."

    See price at Amazon
  • Hypochlorous Acid Facial Spray Shop at Grace & Stella ↗
    Grace & Stella

    Hypochlorous Acid Facial Spray

    "A four-ingredient face mist for skin that's having a moment. Cheap, gentle, no rinse."

    $9.95
  • Gel Bead Sleep Mask Shop at Grace & Stella ↗
    Grace & Stella

    Gel Bead Sleep Mask

    "Freeze it for puffy mornings, warm it for cozy nights. One mask, two moods."

    $11.95
  • Manta SILK Sleep Mask Shop at Amazon ↗
    Manta Sleep

    Manta SILK Sleep Mask

    "Silk meets blackout eye cups. The fancy version of total darkness."

    See price at Amazon
  • Manta PRO Sleep Mask Shop at Amazon ↗
    Manta Sleep

    Manta PRO Sleep Mask

    "The sleep mask for side sleepers who have tried everything else."

    See price at Amazon
  • Manta COOL Sleep Mask Shop at Manta Sleep ↗
    Manta Sleep

    Manta COOL Sleep Mask

    "A cold compress that fits your face. Morning-after MVP."

    $49
  • Washable Silk Sleep Mask BestsellerShop at Lunya ↗
    Lunya

    Washable Silk Sleep Mask

    "A silk sleep mask you can throw in the wash. Luxury that survives real life."

    $65
  • Manta Sleep Mask BestsellerShop at Amazon ↗
    Manta Sleep

    Manta Sleep Mask

    "Total blackout, zero eye pressure. The mask we'd give anyone."

    See price at Amazon
  • Washable Silk Sleep Mask Shop at Amazon ↗
    Lunya

    Washable Silk Sleep Mask

    "Deep blue silk, real blackout energy, and you can actually wash it."

    See price at Amazon
  • Glossybounce™ Shop at Saie ↗
    Saie

    Glossybounce™

    "Lip oil slip, gloss shine, zero sticky hair situations."

    $24
  • Blissy Bonnet - Pink Shop at Blissy ↗
    Blissy

    Blissy Bonnet - Pink

    "A pink silk bonnet for curls that should still look like curls in the morning."

    $89.95
  • Mini Glowy Super™ Gel Shop at Saie ↗
    Saie

    Mini Glowy Super™ Gel

    "The cult glow gel, shrunk to fit your micro bag and your commitment issues."

    $18
  • The Glow Getter Multi-Oil Body Butter BestsellerShop at Amazon ↗
    Naturium

    The Glow Getter Multi-Oil Body Butter

    "Vanilla-coconut body butter for $20. Your skin gets the glow, your wallet gets a break."

    See price at Amazon
  • Sleep Mask - Pink Shop at Blissy ↗
    Blissy

    Sleep Mask - Pink

    "Pink silk over your eyes and a travel case to keep it in. Naps just got cuter."

    $49.95

Showing 96 of 378

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Under $100, answered.

Is it worth spending more on skincare?
Sometimes. Spend more on things you use daily and that are hard to formulate well, like sunscreen you'll actually wear. Spend less on cleansers and basics.
What's a good beauty gift under $100?
A Manta PRO Sleep Mask, an Olive & June mani system, a Necessaire body serum or a scalp care set. Practical, and a little fancy.
Does price mean better results?
Not reliably. That's why every product page has a Swap module pointing to a cheaper option when one exists.