PRICE LENS · UNDER $100

Under $100

The treat tier. For the gift that needs to feel like a gift, or the thing you've had in your cart since August.

The short answer

Between $50 and $100 is where you pay for something you'll use daily for months: a premium sleep mask, a scalp serum, a salon-level nail kit or a body serum. If it won't get used at least weekly, there's probably a cheaper version in our Under $50 edit that does the job.

378 picks

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Some picks ship from other brands. We may earn a commission. It never changes our take.

  • Sun Melt Shop at Saie ↗
    Saie

    Sun Melt

    "Cream bronzer that looks like a long weekend, not a contour tutorial."

    $34
  • Mascara 101™ Shop at Saie ↗
    Saie

    Mascara 101™

    "No-nonsense mascara that does mascara things, cleanly."

    $26
  • Hydrocolloid Pimple Patches Shop at Grace & Stella ↗
    Grace & Stella

    Hydrocolloid Pimple Patches

    "Little stickers that stop you from picking. Honestly, that's half the battle."

    $9.95
  • Moisturizing Pink Eye Masks Shop at Grace & Stella ↗
    Grace & Stella

    Moisturizing Pink Eye Masks

    "Under-eye patches in pink, because your 7 a.m. selfie deserves a better mood."

    $26
  • Lash Slick Shop at Glossier ↗
    Glossier

    Lash Slick

    "For people who want compliments on their lashes, not their mascara."

    $20
  • Ultralip Shop at Glossier ↗
    Glossier

    Ultralip

    "Lipstick that feels like a balm and doesn't ask much of you. Very sweatpants energy."

    $22
  • De-Puffing Eye Serum Roller Shop at Grace & Stella ↗
    Grace & Stella

    De-Puffing Eye Serum Roller

    "Cheap, cheerful, caffeinated. A cold little rollerball for mornings that started too early."

    $12.95
  • Energizing Eye Masks BestsellerShop at Grace & Stella ↗
    Grace & Stella

    Energizing Eye Masks

    "The random-Tuesday eye patch. Cheap enough to actually use."

    $26
  • Cloud Set Setting Powder Shop at Kosas ↗
    Kosas

    Cloud Set Setting Powder

    "Setting powder that takes the shine and leaves the glow. Diplomatic."

    $38
  • Dew Blush™ Shop at Saie ↗
    Saie

    Dew Blush™

    "A doe-foot dot of color that melts in and looks like you just walked uphill. Cutely."

    $26
  • Glowy Super™ Gel BestsellerShop at Saie ↗
    Saie

    Glowy Super™ Gel

    "Glow from a pump, no glitter, no disco ball energy."

    $30
  • Wet Stick Shop at Kosas ↗
    Kosas

    Wet Stick

    "Lip balm with a sheer crush of color. Low effort, high kissability."

    $25
  • Black Contour Sleep Mask Shop at Slip ↗
    Slip

    Black Contour Sleep Mask

    "A sleep mask that does not crush your lash extensions. Your lash tech says thank you."

    $79
  • Bouncy & Firm Sleeping Mask Shop at Amazon ↗
    Laneige

    Bouncy & Firm Sleeping Mask

    "For when your face wants to look rested and you can't give it more sleep."

    See price at Amazon
  • JuicePop Box Lip Tint Shop at Laneige ↗
    Laneige

    JuicePop Box Lip Tint

    "Juicy lip tint in shades named like a K-pop setlist. Builds from sheer to stained."

    $23

Showing 120 of 378

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Under $100, answered.

Is it worth spending more on skincare?
Sometimes. Spend more on things you use daily and that are hard to formulate well, like sunscreen you'll actually wear. Spend less on cleansers and basics.
What's a good beauty gift under $100?
A Manta PRO Sleep Mask, an Olive & June mani system, a Necessaire body serum or a scalp care set. Practical, and a little fancy.
Does price mean better results?
Not reliably. That's why every product page has a Swap module pointing to a cheaper option when one exists.