PRICE LENS · UNDER $100

Under $100

The treat tier. For the gift that needs to feel like a gift, or the thing you've had in your cart since August.

The short answer

Between $50 and $100 is where you pay for something you'll use daily for months: a premium sleep mask, a scalp serum, a salon-level nail kit or a body serum. If it won't get used at least weekly, there's probably a cheaper version in our Under $50 edit that does the job.

378 picks

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BestsellerShop at Slip ↗

Slip
Black Sleep Mask
"Blackout for your eyes, silk for your face. Your 8 hours, upgraded."
$72
Shop at Slip ↗

Slip
Multi Skinny Scrunchies
"Silk hair ties that do not leave a dent in your ponytail. Six of them, because they vanish."
$51
Shop at Glossier ↗

Glossier
Milky Jelly Cleanser
"Takes your makeup off and leaves your skin barrier alone. As it should."
$24
Shop at Amazon ↗

Laneige
Water Bank Blue Hyaluronic Cream Moisturizer
"Thirsty skin's favorite drink, minus the heaviness."
See price at Amazon
Shop at Rare Beauty ↗

Rare Beauty
Find Comfort Hydrating Under Eye Patches
"Ten minutes of cooling before makeup. Your under-eyes will forgive you."
$25
Shop at Kosas ↗

Kosas
DreamBeam SPF 40 PA++++
"Mineral sunscreen that doesn't fight your makeup. Rare, and a little dreamy."
$40
Shop at Glossier ↗

Glossier
Futuredew
"Your skincare routine's after-glow, bottled. Shine optional, dewy guaranteed."
$30
NewShop at Rare Beauty ↗

Rare Beauty
Fragrance Layering Balm – Sweet Marshmallow
"Smell like a cozy dessert, minus the sugar crash."
$20
BestsellerShop at Kosas ↗

Kosas
Revealer Concealer
"Concealer that doesn't crease into your tired."
$32
BestsellerShop at Glossier ↗

Glossier
Boy Brow
"Brushed-up brows in about six seconds, no stiff crunch included."
$22
Shop at Kosas ↗

Kosas
Blush is Life
"Two-tone baked blush that's really hard to mess up, even before coffee."
$29
Shop at Glossier ↗

Glossier
Cloud Paint
"Blush for people who are scared of blush. Hard to overdo, easy to love."
$24
BestsellerShop at Glossier ↗

Glossier
Balm Dotcom
"The lip balm that lives in every tote bag for a reason. Cheap enough to own three."
$16
NewShop at Rare Beauty ↗

Rare Beauty
Violet Faves Mini Cheek & Lip Trio
"Three minis, all purple, zero apologies."
$34
Shop at Kosas ↗

Kosas
Soulgazer Mascara
"Mascara with a peptide serum built in. Your lashes get a glow-up and a pep talk."
$28
Shop at Rare Beauty ↗

Rare Beauty
Brow Harmony Tinted Flexible Lifting Gel
"Laminated-looking brows without the salon or the crunch."
$21
Shop at Amazon ↗

Merit
Clean Lash
"An everyday mascara that won't give you raccoon eyes at 4pm."
See price at Amazon
Shop at Merit ↗

Merit
Solo Shadow
"One cream shadow, one finger, done. Your eye look is now a two-second job."
$26
Shop at Merit ↗

Merit
Signature Lip Blush
"A matte lip that doesn't feel like sandpaper. Low bar, high reward."
$28
BestsellerShop at Merit ↗

Merit
Flush Balm
"Cheek and lip color that looks like you just walked up a hill. Cute."
$30
Shop at Merit ↗

Merit
Bronze Balm
"The bronzer for people who are scared of bronzer."
$32
Shop at Merit ↗

Merit
Great Skin Serum
"The step that makes your makeup look like it's trying less."
$42
Shop at Rare Beauty ↗

Rare Beauty
Soft Pinch Tinted Lip Oil
"Starts as a jelly, ends as an oil. Basically the main character of your makeup bag."
$24
BestsellerShop at Merit ↗

Merit
The Minimalist
"Foundation and concealer in one stick, for people who hate both."
$38

Showing 144 of 378

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Under $100, answered.

Is it worth spending more on skincare?

Sometimes. Spend more on things you use daily and that are hard to formulate well, like sunscreen you'll actually wear. Spend less on cleansers and basics.

What's a good beauty gift under $100?

A Manta PRO Sleep Mask, an Olive & June mani system, a Necessaire body serum or a scalp care set. Practical, and a little fancy.

Does price mean better results?

Not reliably. That's why every product page has a Swap module pointing to a cheaper option when one exists.