GRO Revitalizing Shampoo

"Shampoo that wants to be part of your hair goals, not just your shower."
Our take

$42 Price at Vegamour, checked Oct 2026.

The short answer

VEGAMOUR's GRO Revitalizing Shampoo is a vegan keratin shampoo that the brand says helps reduce breakage and supports fuller-looking hair. It's for people building a full routine around hair that feels thin or prone to breakage. At $42 for 8 fl oz, it's priced like a premium salon shampoo.

Best for

Thinning Hair

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Picked, never paid for

What it is

A revitalizing shampoo with vegan keratin from VEGAMOUR. It gently cleanses while helping reduce breakage. It's designed to work with the rest of the GRO range.

Key ingredient: vegan keratin
Size: 8 fl oz, travel size 1.7 fl oz
Vegan formula
Pairs with GRO Revitalizing Conditioner

How to use

Lather a quarter-size amount onto wet hair from scalp to ends. Leave on for a minute, massage and rinse. Follow with the GRO conditioner.

Our Take

Why it made the edit.

Why we love it: It's designed to pair with the GRO conditioner and serum, so the routine works as a system. Vegan keratin is a nice touch for people avoiding animal-derived ingredients.
Skip it if: You just need a basic, budget shampoo.
The catch: $42 is steep, and a shampoo on its own is a small part of the picture. A travel size helps you test first.

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