Swipe Serum Concealer®

"Concealer that acts like a serum and does not cling to dry patches. Under-eyes, rejoice."
Our take

$24 Price at Tower 28, checked Oct 2026.

The short answer

Tower 28 Swipe Serum Concealer is a hydrating concealer with medium, buildable coverage, made with hyaluronic acid, centella asiatica and lysine. At $24 it is worth it if you want coverage for dark circles and redness without a dry, cakey finish. Good for sensitive skin and dry under-eyes.

Best for

Puffy + Tired

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Picked, never paid for

What it is

A hydrating concealer that glides on like a serum with medium, buildable coverage for dark circles, redness and blemishes. It is designed not to cling to dry patches.

Hyaluronic acid, centella asiatica leaf extract and lysine
Medium, buildable coverage
6.5 ml / 0.22 fl oz
Fragrance free, silicone free, non-comedogenic and vegan
Ophthalmologist tested, per the brand

How to use

Swipe on directly with the applicator and blend with fingertips, a brush or a sponge. Pick one shade lighter than your skin to brighten.

Our Take

Why it made the edit.

Why we love it: It glides on like a serum and still covers dark circles and redness. It is fragrance-free, silicone-free and ophthalmologist-tested, so it suits sensitive eyes.
Skip it if: You need full, matte coverage that stays put on very oily skin.
The catch: Hydrating formulas can crease on some people, so a light setting powder may help.

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