MakeWaves® Mascara

"Volume and length for eyes that water if you look at them wrong."
Our take

$20 Price at Tower 28, checked Oct 2026.

The short answer

Tower 28 MakeWaves Mascara is a vegan mascara made for sensitive eyes that volumizes, lengthens and defines. At $20 it is worth it if regular mascaras irritate your eyes or flake. It uses a dual-sided wave brush and comes in Jet and Drift.

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Picked, never paid for

What it is

A vegan mascara made to be safe for sensitive eyes that visibly volumizes, lengthens and defines for natural-looking lashes. It is lightweight and buildable without getting crunchy or clumpy.

Aquaflex technology to help keep lashes lifted and humidity-resistant
Dual-sided wave brush for volume and length
8.5 ml / 0.29 fl oz full size, 5 ml / 0.17 fl oz mini
Fragrance free, essential oil free, vegan; ophthalmologist tested
Shades: Jet and Drift

How to use

Use the inner wave of the brush to build volume and the longer bristles to lengthen and define. Remove with a gentle cleanser and water.

Our Take

Why it made the edit.

Why we love it: It is ophthalmologist-tested and fragrance-free, which matters if you wear contacts or have watery eyes. The dual-sided brush lets you build volume and length with one wand.
Skip it if: You want dramatic, false-lash volume.
The catch: Gentle formulas tend to give a natural look rather than a bold one, so drama lovers may want more.

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