LipSoftie® Lip Treatment

"A lip mask in a tube, flavored like dessert. Red Bean Mochi has no business being this good."
Our take

$16 Price at Tower 28, checked Oct 2026.

The short answer

Tower 28 LipSoftie Lip Treatment is a hydrating lip balm with a sheer tint, made with shea butter, jojoba oil and lysine. At $16 it is worth it for dry, sensitive lips that want lip mask comfort during the day. It uses food-grade flavor and is fragrance-free.

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Picked, never paid for

What it is

A lip treatment that combines the hydration of a lip mask with a sweet sheer tint for smooth, comfortable lips. It is non-sticky and made with food-grade flavor.

Shea butter, jojoba oil and lysine
Sheer tint in multiple flavors, including Red Bean Mochi and Watermelon Kiwi
11 g / 0.38 oz
Fragrance free, essential oil free, silicone free, alcohol free and vegan
Works as a day balm or overnight lip mask

How to use

Apply generously for hydration and comfort. Use a thick layer at night as an overnight lip mask.

Our Take

Why it made the edit.

Why we love it: It feels like a lip mask but has a sheer tint, so it works for daytime too. The flavor range, like Red Bean Mochi and Dulce de Leche, makes it fun to collect.
Skip it if: You dislike flavored lip products or want a matte finish.
The catch: It is a balm, so expect to reapply, and popular flavors can sell out.

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