Brazilian Joia Strengthening + Smoothing Conditioner

"Hair that smells like your Bum Bum Cream, and it actually smooths."
Our take

$26 Price at Sephora, checked Nov 2026.

The short answer

Yes if you love Sol de Janeiro's scent and want a smoothing conditioner. It helps reduce frizz and split ends while keeping hair light. It works best on fine to medium hair. If you need deep moisture for thick, curly hair, look for a richer mask.

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Picked, never paid for

What it is

Sol de Janeiro's strengthening and smoothing conditioner in the brand's signature scent.

Size: 10 oz / 295 mL
For fine to medium hair
Smoothing formula

How to use

After shampooing, apply to mid-lengths and ends, leave for 1 to 2 minutes, and rinse.

Our Take

Why it made the edit.

Why we love it: Smoother hair and the scent lingers in a good way.
Skip it if: Your hair is very thick, coarse or curly, or you avoid fragrance.
The catch: $26 for 10 oz, and the scent is strong.

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