Shop at Grace & Stella ↗Hypochlorous Acid Facial Spray
"A four-ingredient face mist for skin that's having a moment. Cheap, gentle, no rinse."
PRICE LENS · UNDER $25
The $15 serum is sometimes the better serum. This is where we keep the ones that prove it, plus stocking stuffers for the Secret Santa with the strict $25 rule.
Some of the best-performing products in beauty cost under $25: hydrocolloid pimple patches, K-beauty essences and serums, ceramide creams and lip balms. Price tells you more about packaging and marketing than results. These are our picks that hold their own against products twice the price.
Some picks ship from other brands. We may earn a commission. It never changes our take.
Shop at Grace & Stella ↗"A four-ingredient face mist for skin that's having a moment. Cheap, gentle, no rinse."
Shop at Grace & Stella ↗"Freeze it for puffy mornings, warm it for cozy nights. One mask, two moods."
Shop at Lunya ↗"Three silk scrunchies for your top bun's lounge era. No sharing required."
Shop at Saie ↗
Shop at Saie ↗"The cult glow gel, shrunk to fit your micro bag and your commitment issues."
BestsellerShop at Amazon ↗"Vanilla-coconut body butter for $20. Your skin gets the glow, your wallet gets a break."
NewShop at Amazon ↗"An oil that turns into lather, so your shower stops stripping your skin."
Shop at Grace & Stella ↗"Little stickers that stop you from picking. Honestly, that's half the battle."
Shop at Glossier ↗
NewShop at Amazon ↗"Smells like dessert, shines like glass, costs less than your oat latte."
Shop at Glossier ↗"Lipstick that feels like a balm and doesn't ask much of you. Very sweatpants energy."
Shop at Grace & Stella ↗"Cheap, cheerful, caffeinated. A cold little rollerball for mornings that started too early."
Shop at Kosas ↗
Shop at Laneige ↗"Juicy lip tint in shades named like a K-pop setlist. Builds from sheer to stained."
Shop at Glossier ↗"Takes your makeup off and leaves your skin barrier alone. As it should."
Shop at Rare Beauty ↗"Ten minutes of cooling before makeup. Your under-eyes will forgive you."
NewShop at Rare Beauty ↗"Smell like a cozy dessert, minus the sugar crash."
BestsellerShop at Glossier ↗
Shop at Glossier ↗
BestsellerShop at Glossier ↗"The lip balm that lives in every tote bag for a reason. Cheap enough to own three."
Shop at Rare Beauty ↗"Laminated-looking brows without the salon or the crunch."
Shop at Rare Beauty ↗"Starts as a jelly, ends as an oil. Basically the main character of your makeup bag."
NewShop at Rare Beauty ↗"Lip oil, gloss and lipstick walked into a bar. This is what came out."
Shop at Laneige ↗Your bag is giving minimalist.
Start with what's bugging you, or let the quiz do the thinking.
The stuff you loved that ships from other brands. Tap to shop it there.
We may earn a commission on these. It never changes our take.