PRICE LENS · UNDER $100

Under $100

The treat tier. For the gift that needs to feel like a gift, or the thing you've had in your cart since August.

The short answer

Between $50 and $100 is where you pay for something you'll use daily for months: a premium sleep mask, a scalp serum, a salon-level nail kit or a body serum. If it won't get used at least weekly, there's probably a cheaper version in our Under $50 edit that does the job.

378 picks

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  • DIVE IN Soothing Cream BestsellerShop at Amazon ↗
    Torriden

    DIVE IN Soothing Cream

    "Skin running a little hot? This cooling gel cream is the fix. Calm, hydrated, done."

    See price at Amazon
  • DIVE IN Serum BestsellerShop at Amazon ↗
    Torriden

    DIVE IN Serum

    "Hydration so clean it feels like water."

    See price at Amazon
  • The De-Puffing Jade Facial Roller Shop at Amazon ↗
    Mount Lai

    The De-Puffing Jade Facial Roller

    "Cold stone, five quiet minutes, a less puffy morning face. That's the whole pitch, and it works."

    See price at Amazon
  • Aura Stone Shop at Amazon ↗
    Wildling

    Aura Stone

    "Gua sha for the rest of you. Great for a body ritual, not a cellulite eraser."

    See price at Amazon
  • Starnectar Jelly Cleanser Shop at Amazon ↗
    Wildling

    Starnectar Jelly Cleanser

    "A jelly that melts makeup and turns milky. Satisfying in the best way."

    See price at Amazon
  • Empress Wand Shop at Wildling ↗
    Wildling

    Empress Wand

    "A facial massage tool built by an acupuncturist. The meteor backstory is optional."

    $59
  • Empress Barrier Repair Oil Shop at Amazon ↗
    Wildling

    Empress Barrier Repair Oil

    "A gorgeous ritual oil. The full-moon sunstone part is a vibe, not a mechanism."

    See price at Amazon
  • The Hand Cream | Multi-Butter Shop at Necessaire ↗
    Necessaire

    The Hand Cream | Multi-Butter

    "Absorbs before you can complain it's greasy. Your phone screen says thanks."

    $28
  • Advanced The Vitamin C 23 Serum NewShop at Amazon ↗
    COSRX

    Advanced The Vitamin C 23 Serum

    "23% vitamin C is not a beginner move. For people who already know their skin can handle it."

    See price at Amazon
  • The Retinol 0.1 Cream NewShop at COSRX ↗
    COSRX

    The Retinol 0.1 Cream

    "A beginner retinol that won't start a war with your face."

    $27
  • The Ceramide Skin Barrier Moisturizer NewShop at Amazon ↗
    COSRX

    The Ceramide Skin Barrier Moisturizer

    "Seven ceramides, five hyaluronic acids, zero drama. A barrier cream that just works for its price."

    See price at Amazon
  • BHA Blackhead Power Liquid Shop at Amazon ↗
    COSRX

    BHA Blackhead Power Liquid

    "The cult BHA for blackheads. Start slow, or your skin will tell you about it."

    See price at Amazon

Showing 288 of 378

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Under $100, answered.

Is it worth spending more on skincare?
Sometimes. Spend more on things you use daily and that are hard to formulate well, like sunscreen you'll actually wear. Spend less on cleansers and basics.
What's a good beauty gift under $100?
A Manta PRO Sleep Mask, an Olive & June mani system, a Necessaire body serum or a scalp care set. Practical, and a little fancy.
Does price mean better results?
Not reliably. That's why every product page has a Swap module pointing to a cheaper option when one exists.